Social networks: Trendy or e-business shift

I believe it’s trend right now though some are already doing e-business with it.

Is it going to be an e-business shift ?
I’m not so sure since being part of a community or network is a MENTALITY which not all people adhere easily or rapidly. If we take luxury travel or luxury goods it’s probably not quite adapted. It has a market but it will not set the pace for EVERYONE in ANYTHING. It has to prove AUTHENTIC and TRUSTWORTHY for the social network to work in a particular e-business company.

Identify key elements
Communities = segments => YES
What’s important with communities is SHARING and probably here not all segments of the population are eager to share experience and information. It’s more “common people” “easy going”, “technology friendly” “network oriented”,…who are more adapted to this approach though others might follow if all the conditions are met !


As a conclusion:Companies can benefit from Social Network as long as the social network is loyal to their values and standards of quality because if the community diverts away from their core values then it will be probably a negative approach which will not serve their interests.
Authenticity and trust are vital for the model to succeed !