Traveling by air creates enormous pollution in the air and is a direct cause of global warming. Moreover tourism encourages deforestation while focusing on building complex infrastructure.
Only the tourism industry benefits from this business while so many other people are left on the roadside without any hope and help to better appreciate their own country.
The opportunity
Catch the attention of the travelers with a green conscience and who would like to care more for the destination they visit. Show them that by their action we can support sustainable development at the destinations and show much more respect to people and nature.
Let’s challenge the values of an industry designed to appeal to a society which promotes a me-first, instant-gratification attitude in its citizens.
Tourism can be a huge force for fighting human and environmental exploitation, and an excellent vehicle for transferring wealth from the rich nations to developing countries.
The deal we are offering is “Become a better traveler and make a difference as an ordinary holiday maker”.
Our contribution
To combat pollution we will be planting and encouraging the distribution of trees, cleaning of beaches,
To control waste and use energy more efficiently we will encourage hotels to communicate on how to avoid waste of water, food,… and save energy besides information on the use of renewable energy,…
We will be funding green education among the population,
To restore equality between the people at the destination we will be funding old people, handicaps and orphans vacations.
The concept
As a holiday operator, "Irresistible" will be giving 5 % of our benefits from the sales of our travel packages to our foundation “RESTORE” whose main objectives are:
- To plant trees and talk about the green revolution and respect for life
- Inform of the damages and urgencies threatening the planet,
- Show examples of small and easy actions to restore the environment, save water and energy and better manage waste and renewables,
- Promote renewable energy solar and wind energy among the partners (ex hotels) and “restoreangels”,
Thus by targeting the community of travelers with a green conscience, we will be creating a win-win-win-win-win situation for the travelers, the TO, the partners and the planet and the population at the destination respectively.
Success and growth
- The social network (green conscience and social awareness) which we are targeting will grow with sponsorship and mouth to ear effect in the whole world community.
- As more travelers choose us and adhere to our program without any extra cost, we will be reaping the fruits of more commissions (bigger margins from partners willing to share their image with the Restore action), more publicity from our partners (ex hotels and other local TOs), more opportunities like eco-tourism packages, social and cultural tourism, trees planting expedition on government negotiated lands,…extending to equip hotels with solar energy system which might prove to be a competitive advantage in the end !
- Our portfolio of destinations can be broadened meaning more opportunities, more travelers, more partners, larger growth.
- Partnership with distribution channels, luxury shops, other holiday operator to sell their theme packages and their last minute packages with the difference that we will act and restore at the destinations chosen,
- The impact of our new concept and our constructing and clean image will help to further enhance growth and opportunities. So buiding and controlling this image locally and internationally is vital for success.
- Extension of our services to provide a platform for exchange between "restoreangels" and hotels at our destination and thus a percentage on future transactions and projects,
Please note that this concept can be extended to other goods like furniture selling, clothes selling,…,
Unique business value
Our TO will be the first to care and act for the destination we serve. Just by traveling with us the traveler will be participating in the restore movement and will be showing respect to the people and environment visited. With no constraints on the travelers, we will inform him on the simple reflex of the respectful traveler thus restoring hope for a better future
Competition is only selling and making the most of the system without any care for environment and the people out there.
Our customers
Those with a green conscience and social awareness willing to repair, restore and help our earth and life in general.
That is almost everyone from luxury traveler to globe trotter.
Attract these customers
Through online web site (very design and modern)
Through the blog on the site (suggestions to improve the destination social and environmental fate). The best suggestion every 4 month gets a free ticket to one of our destinations.
Each traveler can sponsor someone else (through mail or mouth to ear effect). Each traveler gets on a frequent flyer basis a credit for a number of trees (which we promise to plan for him or let him plant the tree when he arrives at destination. The more people he sponsor the more trees he gets and the more discount he can get on his next travel with us.
Partnerships can be established with other sites, search engine and shops in order to increase the number visit to our site.
Travelers can subscribe and become member to receive special offers and news on investing in the renewable energy in the destinations or any green projects.
Revenue sources
Revenues will come from:
- Sales of packages (from Irresistible and from other TO operating on the same destinations),
- Complementary packages (excursions, theme outings, theme packages, culture based, religion based, eco-tourism),
- Commission from partners (hotels and TOs) participating in the “Restore” action,
- Publicity for partners and sponsors on Web site,
- Subsidies from governments and EU,
Ways to fund growth
Profits from sales, commissions, publicity
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