Thursday, February 8, 2007

The Long Tail effect (Pandora & Nintendo)



Pandora: Your personnal DJ that helps you discover more music that you like
Pandora (
www.pandora.com) is surfing on the long tail phenomenon. By chosing an artist (ex U2) it creates a radio for you which is going to play U2 songs but also proposes other similar artists (known and unknown artists) SugarBomb, Skin, Pink Floyd on whom one can switch to have a try !!
Of course if you like you can also buy the track through itunes or through Amazon.

For Norah Jones it also gives me a hint about people that listens to her and other artists
Ex People Listening to This Artist

dantila(also listening to: SheDaisy, Michelle Branch, Travis Tritt, undefined)
jeff@jefw.com(also listening to: The Jazz Crusaders, Dilated Peoples, Hank Mobley, undefined)

By doing so it's giving alternatives and choices to the user though the first choice was guided by a hit or a known and prefered artist.

Nintendo and Video games
The
Wii console propose a "virtual console" that made it backwards compatible with Nintendo's entire back catalog.
From the annual report more than one game from the back catalog sold per connected Wii representing more than $10 million in Long Tail sales for the Wii's first month.
Former hits such as Mario 64 and Zelda are are today's niches. The reason they still qualify as Long Tail content is they're typically unavailable through the traditional distribution channel, whether that means out of print or just no longer stocked by retailers.
Nintendo is going to release loads more games through its online store, as well as all the other microcontent
Nintendo's new console will not only be backwards compatible, it will be way backwards compatible. As the
release puts it, "The console also will have downloadable access to 20 years of fan-favorite titles originally released for Nintendo 64, the Super Nintendo Entertainment System (SNES) and even the Nintendo Entertainment System (NES)." Thanks to the fact that the original Nintendo Generation is now in their thirties and into 80s nostalgia, retro gaming is hot.
Archives = Long Tail.
See more i
nteresting long tail phenomena and new trends for video games (Long Tail of videogames)




1 comment:

eac said...

Thanks for 2 good examples...would like to see more of your opinions.